Over 24 Years of Experience
120+ Projects Delivered
Software Development, App Development & Web Design
International Project Experience
100% More Organic Clicks, 53% Longer Engagement Time, and Approximately 20 Organic Conversions per Month

ADLER Garten- und Landschaftsbau – Website Redesign and Local SEO

AlbiSoft redesigned and optimized the ADLER Garten- und Landschaftsbau website, focusing on modern design, a clear service structure, intuitive navigation, and local visibility on Google. The project included creating dedicated service pages, optimizing content for regional searches, and integrating contact options via phone, email, contact form, and WhatsApp. In the three-month comparison, organic clicks doubled, engagement duration increased by 53%, and the website recorded approximately 20 organic conversions per month.

Industry Garden Construction, Garden Maintenance, and Landscaping
Project Type Website Redesign, Web Design, Web Development, and Local SEO
Results 100% more organic clicks, approximately 210 clicks per month, and an average of 20 organic conversions per month

Initial Situation

Modernizing the Website and Improving Local Search Visibility

ADLER Garten- und Landschaftsbau had many years of experience and a portfolio of high-quality garden construction and landscaping projects, but its existing website did not adequately reflect the company's professionalism or the full range of its services. The design was outdated, and the content relied primarily on photographs, with limited information about individual services. Visitors could view completed projects but could not gain a comprehensive understanding of what the company offered. From an SEO perspective, the website lacked dedicated service pages and optimization for local searches. Navigation, contact options, and conversion tracking also needed improvement. The objective was to transform the website from a basic company presentation into a modern platform that builds trust, improves Google visibility, and supports the generation of customer inquiries.

Project Objectives

A Modern Website with Organized Services and Measurable Results

Creating a professional online presence that reflects ADLER's quality of work, experience, and completed projects.

Organizing services into dedicated pages with clear, accessible information for potential customers.

Project Objectives

01
Modernizing the Website Design

Creating a professional online presence that reflects ADLER's quality of work, experience, and completed projects.

02
Clearly Presenting Services

Organizing services into dedicated pages with clear, accessible information for potential customers.

03
Improving Local Search Visibility

Optimizing content for searches related to garden construction and landscaping services in Nuremberg and the surrounding areas.

04
Improving Website Navigation

Building an intuitive structure that allows visitors to quickly find services, projects, and contact information.

05
Increasing Customer Inquiries

Integrating clear calls to action and contact options via phone, email, contact form, and WhatsApp.

06
Tracking Performance and Conversions

Configuring tracking to analyze organic traffic, user behavior, and important contact interactions.

Concept and planning of the ADLER website relaunch

Concept and Structure

A New Website Structure Focused on Services, SEO, and Conversions

Contact options were integrated prominently, creating a clearer path from exploring services to submitting an inquiry.

Instead of relying primarily on photographs, dedicated pages were created for the main services. Each page was organized with content tailored to customer needs and relevant Google search queries.

The website structure was reorganized to prioritize service presentation, local searches, and clear navigation.

This structure allows visitors to find the information they need more quickly while helping search engines better understand the company's service areas.

Design and Technical Implementation

Modern Design, Clear Navigation, and an Improved User Experience

The new website combines professional design with organized content and improved functionality. Photographs of completed projects showcase the quality of ADLER's work, while detailed service descriptions provide visitors with the information they need to make informed decisions. Technical improvements included page structure, loading speed, URL organization, navigation, and performance tracking.

Modern web design for ADLER Garten- und Landschaftsbau

Modern Web Design

A professional design that showcases ADLER's services and projects attractively while building trust with potential customers.

Clear Page Structure

Organizing content to simplify navigation and provide faster access to essential information.

Clear page structure of the ADLER website

Organized Service Presentation

Dedicated service pages that help visitors better understand the company's offerings.

Services overview on the ADLER website
User guidance and contact options on the ADLER website

Intuitive Navigation

An improved website structure with prominent calls to action that guide visitors toward making contact.

Contact options on the ADLER website

Multiple Contact Options

Integrating phone, email, contact form, and WhatsApp for simple, direct communication.

Performance Tracking

Configuring traffic, interaction, and conversion tracking to support ongoing analysis and optimization.

Tracking and performance of the ADLER website

SEO and Local Search Visibility

SEO Optimization for Garden Construction and Landscaping Services in Nuremberg

SEO optimization was a central part of the website redesign. Existing content was expanded with more detailed service descriptions, organized around relevant user searches. Dedicated pages were created for the company's main services, enabling more targeted optimization for keywords and local search queries. The strategy focused on Nuremberg and the surrounding areas, where potential customers search for garden construction, landscaping, and maintenance services.

These results demonstrate improved organic search visibility, higher user engagement, and more measurable actions through the website.

01 — SEO Optimization Measures
Creating dedicated service pages
Optimizing content for relevant keywords
Improving internal page structure
Optimizing for local and regional searches
Organizing content according to search intent
Structuring service categories
Integrating projects and references
Improving navigation toward contact options
Tracking conversions and performance
02 — SEO Results
+100% organic clicks
Approximately 210 organic clicks per month
+23% website visits
+10% active users
+53% engagement duration
+40% returning users
Approximately 20 organic conversions per month

Results and Benefits

Doubled Organic Clicks and Increased User Engagement

The ADLER Garten- und Landschaftsbau website redesign and SEO optimization delivered measurable improvements in organic visibility, traffic, and visitor engagement. In the three-month comparison, organic clicks increased by 100%, while engagement duration improved by 53%. The website recorded approximately 210 organic clicks and an average of 20 organic conversions per month. Initial visits from AI assistants were also recorded.

Services Provided

Web Design, Web Development, and SEO for Measurable Results

AlbiSoft combines web design, web development, and SEO optimization to create professional websites that clearly showcase services and support lead generation.

Want a similar software or app developed?

Looking for a Modern Website That Generates More Customer Inquiries?

We develop and optimize professional business websites, combining modern design, a clear service structure, local SEO, and performance tracking. Tell us about your business needs, and together we can create a digital presence that improves your Google visibility and makes communication with potential customers easier.

24+

Years of experience developing digital solutions

Privacy settings

We use cookies and similar technologies on our website. Some are essential, while others help us improve the website and your experience. You can change your choice at any time.

More in our privacy policy

Technically necessary

These cookies are essential for the website to work, e.g. for navigation and security. Without them the website does not work properly.

These cookies help us understand, anonymously, how the website is used so we can improve it.

These cookies are used to show advertising that is relevant to you and to measure the effectiveness of campaigns.

These cookies store your preferences, such as language, for a better experience.

These cookies are used to tailor the website to your interests and remember your preferences for future visits.

These cookies help protect your data and prevent fraud and unauthorised access.