AlbiSoft redesigned and optimized the Marmorwerk Stumm website, focusing on modern design, clear structure, technical improvements, and increased organic search visibility. The project aimed to present the company's natural stone products, marble, countertops, and custom-made furniture more professionally while improving navigation and Google Search rankings. Results from the three months following the redesign show significant growth: Google clicks increased by 205%, from 186 to 567, while search impressions rose by 340%, from 4,461 to 19,639. Active users from organic search also increased by 213%.
Marmorwerk Stumm provides customized solutions in natural stone, marble, countertops, and stone furniture, combining professional expertise with high-quality material craftsmanship. The existing website needed improvements in design, structure, and technical functionality to present products and services more clearly. At the same time, its organic search potential had not been fully utilized. Searches related to natural stone, products, and services presented opportunities to achieve better Google rankings. The objective was to create a modern website that showcases product quality, simplifies navigation, and improves visibility in both traditional and AI-powered search.
Creating a modern design that reflects the quality of Marmorwerk Stumm's products, materials, and craftsmanship.
Organizing natural stone, marble, countertops, and custom-made furniture into clear, visually appealing sections.
Creating a modern design that reflects the quality of Marmorwerk Stumm's products, materials, and craftsmanship.
Organizing natural stone, marble, countertops, and custom-made furniture into clear, visually appealing sections.
Modernizing the website to deliver a better user experience, clearer structure, and improved technical functionality.
Attracting more potential customers through organic Google Search results.
Optimizing the website for regional searches related to natural stone, products, and services.
Achieving better rankings for searches related to materials, products, and customized stone solutions.
Improving navigation and content to encourage visitor interaction and meaningful actions.
Expanding backlinks and referring domains to support the website's authority and visibility.
Creating opportunities for the website to appear in AI assistant responses and Google's generative search results.
Content was organized around visitors' needs and their Google search queries. Product and service pages were structured to help users quickly find relevant information while enabling search engines to better understand the website's topics.
The Marmorwerk Stumm website was restructured to present its products, materials, services, and natural stone applications more clearly.
This new structure transformed the website into a stronger channel for company presentation, organic search visibility, and communication with potential customers.
The new website combines modern design with a clear information structure and improved navigation. Since natural stone products are distinguished by their textures, colors, and craftsmanship, the design focused on visually showcasing materials and products without making information difficult to access.
A professional design that showcases Marmorwerk Stumm's products, materials, and services effectively.
Organizing products, materials, and applications to simplify navigation and provide faster access to content.
Enhancing the technical structure and content organization for easier use and better search engine indexing.
An organized structure that helps visitors quickly find products, services, and contact options.
High-quality presentation of natural stone, marble, countertops, and custom-made stone furniture.
Monitoring key performance indicators to evaluate Google visibility, organic traffic, user engagement, and SEO results.
SEO was one of the project's main priorities. Optimization covered page structure, product and service content, local searches, keywords, and backlinks. The strategy targeted users searching for natural stone solutions, countertops, furniture, and customized products. Monitoring also included visibility across emerging search channels, including AI assistants and Google's generative search results.
These results demonstrate significant growth in organic visibility, improved search rankings, and higher user engagement.
The Marmorwerk Stumm website redesign and SEO optimization delivered measurable improvements in Google visibility, organic traffic, and user engagement. In the three-month comparison, organic clicks increased from 186 to 567, while Google Search impressions rose from 4,461 to 19,639. Beyond the SEO results, the website provides a more professional presentation of products and materials, clearer navigation, and a better visitor experience.
AlbiSoft combines web design, web development, and search engine optimization to create professional websites that clearly showcase businesses and support their organic growth.
We develop and optimize professional business websites, combining modern design, clear structure, intuitive navigation, and results-driven SEO. Tell us about your business needs, and together we can create a digital presence that showcases your products and services more effectively, improves your Google visibility, and helps you reach potential customers.
Years of experience developing digital solutions
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